From Finance to Forklifts: Larry Burch Joins WOI’s Growing Sales Force

Driving High‑Impact Material‑Handling Solutions Across Tennessee & Northern Alabama

Warehouse Optimizers Inc (WOI) is excited to welcome Larry Burch as our newest Sales Representative, serving customers from Nashville to Memphis and northern Alabama.

Larry has called Middle Tennessee home for over 25 years, and he brings with him 7 years of experience in industrial sales, including a wide range of material handling products—from racking systems, dock levers, and forklifts to fire extinguishers. Whether it’s storage, access, or safety, Larry’s sales experience covers it all.

Larry’s favorite part of the job? Learning about his customers’ operations and discovering new ways to help their businesses thrive. That’s exactly why he’s excited to be part of the WOI team, where customized, high-impact solutions are the name of the game.

He shared, “WOI’s product offerings allow a thorough approach to improving the customer’s operations. I can’t wait to get into my territory and start building those relationships.”

A proud Belmont University grad (Class of ’99), Larry holds a degree in finance and has even sold internationally. Off the clock, you’ll find him spending quality time with his wife Sara—his college sweetheart of 25 years—their two children, Lauren and Harrison, and their two dogs.

We’re thrilled to have Larry on the WOI team as we continue to grow our reach and deliver expert solutions across the Southeast!

📞 Reach out and say hello!

Larry Burch
📱 615-477-0031
 📧 Larry.Burch@warehouseoptimizers.com

Please reach out to welcome Larry to the team!